Written by Aimée Rumsby – Marketing Executive at Watsons Property
How video marketing is changing the way we promote our national property services
In 2024, we began an exciting collaboration with Trendy Grandad, a local video production company, to produce a video property marketing series highlighting our extensive property expertise. Our latest video showcases our national surveyor services has been hugely successful, demonstrating our depth of knowledge and commitment to excellence among relevant audiences via multiple digital platforms.
The property industry is dynamic, ever-changing, and standing out requires innovative property marketing approaches. Video in property marketing is an incredibly powerful tool that’s transforming how properties and property services are presented. From enhanced visual storytelling, simplifying comprehensive messages to increased audience engagement, there are many reasons to explore video content production in the property industry.
With plans to continue property video marketing production in 2025, we’re here to share why video is essential for property marketing in 2025:
Showcasing Expertise and Building Trust
Using video in property marketing allows us as property professionals to demonstrate our expertise in a way that builds trust among home buyers and tenants and ignites connections with other experts within the industry. Explainer videos, interviews, and behind-the-scenes content cement our position as leaders in the field.
“Our ‘Meet the Experts at Watsons Property – Your Trusted Surveyor’ video not only educates viewers on what to expect when choosing Watsons for a home survey but also reassures them of our credibility and expertise as RICS qualified national surveyors”, Claire Lewis, Marketing Business Partner at Watsons explains.
Enhanced Visual Storytelling
Video provides an unparalleled opportunity to tell a story about property and property-related services in property marketing. Unlike static images or text, video combines visuals, sound, and motion to convey an immersive experience within seconds.
Whether it’s highlighting the charm of a character property, detailing the complexities of block and estate management or nuances of a home survey and valuation, videos bring messages to life in a way that engages potential buyers or landlords effectively.
“The beauty of video is it’s ability to showcase a property’s full potential at speed, engaging a high audience in a short space of time. By capturing the essence of a home through dynamic visuals, we can evoke emotions that drive engagement and inquiries,” says Alex Clemmett, Business Development Manager at Watsons adds.
Increasing Audience Engagement
Data consistently shows that video content captures attention and keeps viewers engaged, with average attention spans increasing from 8.25s to 120s when watching a video. This makes it an ideal content form for the property industry, where attention to detail is paramount.
Engaging videos not only help brands stand out but also encourage sharing across social media platforms, broadening reach and attracting a wider audience. By leveraging platforms like YouTube, LinkedIn, and Instagram, we’ve been able to reach both local and national clients effectively.
Adapting to Mobile-First Audiences
With mobile devices dominating online activity, video is perfectly suited for engaging busy and on-the-go audiences. Short, impactful videos are ideal for mobile content consumption, allowing properties and property-related services to be accessible and engaging to potential clients and partners wherever they are. Like other digital content forms, optimising videos for mobile also enhances accessibility and improved user experience, leading to better results.
We have utilised the video content created by Trendy Grandad across Watsons’ LinkedIn, Facebook, Instagram. It is clear that video marketing on social media performs is very popular and we will continue to use this tactic in 2025.
Strengthened Employer Branding
In addition to property marketing, video plays a crucial role in modern employer branding. A strong company culture is key to attracting top talent. Videos that showcase the workplace environment, highlight development opportunities, and offer insights into daily operations can make a business stand out as a great place to work to top talent within the industry.
At Watsons, we’re excited to expand our video projects in 2024 with Trendy Grandad to include employer branding-centric content that further highlights our team’s expertise and the supportive culture we foster. This will not only help with recruitment in 2025 and beyond but also reinforce our reputation as an industry leader as we continue to expand across the UK as property specialists.
“Working with Watsons has been an absolute pleasure. At Trendy Grandad, we love creating videos that bring stories to life and help brands connect with their audience in meaningful ways. Watsons’ video-first forward-thinking approach to property marketing really sets them apart, and it’s been exciting to help showcase their expertise through the power of video.” Stokely, Creative Director and Founder at Trendy Grandad comments.
Conclusion
Video marketing is revolutionising how properties and property-related services are promoted, making it an indispensable tool for the property industry in 2025 and beyond.
Our collaboration with Trendy Grandad has enabled us to showcase our expertise whilst connecting with new audiences online. From building trust with clients through educational content to increasing engagement on social media, video has proven to be a versatile and impactful content form.
We’re committed to further expanding our video marketing initiatives in 2025 to ensure that Watsons remains at the forefront of the property industry in the years to come by reinforcing our position as an industry leader, attracting new talent, and promoting our exceptional services.
Contact Us
If you wish to discuss any of our services, from Lettings, Block & Estate Management to Surveys and Valuations, please contact:
📞 Phone: 0333 220 1234
